Jeff Barra created Elsy Tails® in order to help the hair tie challenged create beautiful ponytails and buns for themselves and their children in seconds.
Here's the story...
The year was 2018. A dad was watching his children while his wife was out of town. While out and about his daughter had a terrifying request...a request that makes most dads shutter in their Sperry’s. She wanted him to put her hair up in a ponytail. So, he put on his game face, grabbed a hair tie and attempted to put her hair up as best as he could. It wasn’t pretty! There was pulling, tangling, sweat and tears (first from daughter, then from dad).
Enough was enough…this problem needed to be solved. This is when Elsy Tails® was born.