Jeff Barra, a dad of three, created Elsy Tails in order to help adults and children of all ages create beautiful ponytails and buns for themselves and their children quickly and easily.
Here's the story...
The year was 2018. Jeff was watching his children while his wife Jessica was out of town. While out and about, Jeff's daughter Eloise had a terrifying request...a request that made him shutter in his Sperry's. She wanted him to put her hair up in a ponytail. So, he put on his game face, grabbed a hair tie and attempted to put her hair up as best as he could. It wasn’t pretty! There was pulling, tangling, sweat and tears (first from Eloise, then from Jeff).
Enough was enough…this problem needed to be solved. This is when Elsy Tails was born.
Jeff needed a name for his newly invented hair tie, so he combined his daughter's name, which is Eloise and his wife's name, which is Jessica (who he calls "Jessy") to create the name "Elsy" Tails.